textual content on your Web site make
That the textual content on your Web site make a difference when it comes to ranking It's not just the keywords and/or phrases that count, it's the content of the text as well. Businesses often make the mistake of not caring about what the pages of their Web site or other marketing tools "say" as long as the keywords are there enough times to make it visible to search engines. Search engines don't like that, and bad content will devalue your Web site. Therefore, an SEO
audit will check to be sure all of the content on your Web site and peripheral marketing pages (such as articles that point to your site from other directories) have relevant content.